Unless a miracle happens it would appear that 'Blue Christmas' will not appear in the UK Top 200 Single Charts later today.
On a week by week basis it takes an average of around 1,200 sales to achieve the No.200 position (perhaps a few more at Christmas time) - so looks like fan apathy is the major cause of the failure. However, as we all know there was no Project Management for this campaign which was too late in starting. To get a Top 30 hit we really need the backing of SONY and they will only get involved if the song is featured in a popular TV Advertisement or major motion picture.
After perusing many music websites it appears that we all have a lot to
learn about today's music charts. For a start, many of the Xmas Singles were already on the i-
Tunes Chart in October/November. Further, the week the 'Blue Christmas' Campaign was launched
was the peak purchasing week for Christmas singles which were all on sale for around 59p.
Of course we only had one day before the charts were compiled for that week. After that,
prices were raised by the retailers to just under a pound for most. Next time around, the
campaign will have to be Project Managed. Of course, there were no hard copies on sale in
the Supermarkets/Record Shops.